Sampling Methods

Discuss the advantages and disadvantages of at least 2 different sampling methods. *Describe how researchers go about selecting a sampling strategy.

*What role does the research question play in choosing the sample? (Suggestibility: do television ads change behavior?)

*What does it mean to have a representative sample and why is this vital to the outcome of the study? (Suggestibility: do television ads change behavior?)

*You may wish to incorporate some of the scholarly sources you have been reviewing for your research project within your discussion.



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